ABOUT

Your go-to digital marketer with a deep love for systems, structure, and getting things done.

I proudly graduated Cum Laude with a degree in Business Management from the University of the Philippines, the country’s top university. Even before entering the workforce, I was already immersed in the world of marketing.

I’m the kind of person who’ll make a plan, build a system to support it, and follow through until results happen. Whether I’m leading a project or supporting a team, I show up with clarity, ownership, and a genuine desire to do good work. Give me space to learn and a clear goal to aim for, and I’ll figure it out – then document the process, improve it, and scale it.

Outside of work, I’m a serial planner, a data-driven life organizer, and a fan of anything that blends function with delight. I journal (obsessively), track my bills and expenses through color-coded spreadsheets, and can plan a Zoom party or a household budget with the same level of excitement. I’ve also fallen down the rabbit hole of fountain pens and fragrances — scent and stationery are my soft spots.

At the end of the day, I’m not afraid to take the lead, ask the hard questions, or build things from scratch. I thrive on feedback, seek progress over perfection, and always bring a can-do attitude to the table.

My first real taste of the working world came from during my third internship with a local cosmetics brand. From there, I decided I wasnt waiting for graduation – I hit the ground running. I sent out applications to anything and everything that would take a driven beginner. Cold-calling, executive assistant gigs, data entry – I was open to all of it. Eventually, someone from the UK gave me a chance at their SEO agency, and that single opportunity opened the door to a career I’ve grown to love.

Since then I’ve expanded my skill set across SEO, project management, copywriting, and digital ads. I thrive when I’m building systems, optimizing workflows, and figuring out how one skill strenghens another. I’ve worn many hats, often at the same time, and that’s where I shine – when things get complex and I can make sense of it all through structure.